Web Editorial
Web editorial is where strategy meets content. Through two internships and a position as content lead at SPOT Agency, a creative digital agency based in St. Moritz, I got to work across the full spectrum: from content audits and SEO analysis to writing, structuring and publishing in Typo3 and DatoCMS. Most of SPOT's clients are in tourism, which means the work was rooted in destinations, hotels and clients across the Swiss Alps.
Alpinelodging
For Alpinelodging, luxury holiday apartments in Pontresina, we planned a fresh web relaunch. I ran an SEO analysis, developed a new site structure with the project lead and presented it to the client. From there it was a full content cycle: auditing existing texts, rewriting, selecting images and building out the pages.
- SEO
- GA4 & MOZ
- Content Audit
- Content Strategy
- Copywriting
- Typo3
The SPOT Ecosystem
When SPOT went through a rebrand, four interconnected websites needed to be built: SPOT Agency, SPOT Group, SPOT Base and Le Trafo. I handled the content management side, importing and structuring texts in DatoCMS, selecting images, writing SEO texts and building out each site.
- DatoCMS
- Content Management
- Copywriting
- Multi-site
Website going live soon
Camping Lenzerheide
In Lenzerheide, four businesses run by one family, each with their own domain. The goal: merge everything into one coherent website. I ran an SEO analysis, developed a new site structure with the project lead and presented it to the client. From there a full content audit, removing duplicates, adapting existing texts, selecting images and building out the pages in DatoCMS.
- SEO
- GA4 & MOZ
- Content Audit
- Content Strategy
- DatoCMS
Website going live soon
RBT AG
Not every project stays within the comfort zone. RBT AG is a fiduciary and auditing firm in the Engadin, and a bit of an unexpected client for SPOT. I ran an SEO analysis and helped think of a new site structure. Then the real challenge: writing new texts about fiduciary services and tax consulting with very little existing material. Currently still in progress.
- SEO
- GA4
- Content Audit
- Content Strategy
- Copywriting