Social Content
Planning, shooting, editing, posting. Across different clients and platforms, the approach has always been the same: real, authentic content with an eye for aesthetics. In a world flooded with AI-generated visuals, I believe in content that feels human and genuinely inspired by the moment. That said, I love experimenting with AI tools as part of the production process. The projects below bring together work from different employers and collaborations, each with their own brief, platform and audience.
El Tony & Puerto Mate
On a freelance basis, I worked across both El Tony and Puerto Mate, taking incoming content and briefs and turning them into finished social assets. From Instagram Reels, TikToks and YouTube Shorts to spec ads. Different projects, different formats, same approach: take what's there and make it work for the brand.
- TikTok
- YouTube
- Editing
- Motion Graphics
Engadin Tourismus
For Engadin Tourismus, I produced social content mainly for TikTok. Working closely with the social media manager, I handled the full production cycle: editorial planning, scripting, shooting, editing, captions and community management. From hiking videos and favourite swimming spots to festivals, interviews and paragliding.
- TikTok
- Content Production
- Editorial Planning
- Editing
- Community Management
Visuelle Swiss
Visuelle Swiss is a graphic designer based in Laax. During a period of rebranding, we built a social media concept and editorial plan together, then I took it from there: producing, editing and posting content across Instagram, LinkedIn and Facebook. From photo shoots on the ski slope and in the office to seminars and events.
- Content Strategy
- Editorial Planning
- Content Production
SPOT Agency
When SPOT rebranded from SPOT Werbung to SPOT Agency, the content team needed a fresh social media presence. I helped build the strategy and editorial calendar, then produced portfolio posts for Instagram: motion graphics, gallery sliders, reels, stories and captions. The goal: presenting SPOT's client projects in a fresh and engaging way.
- Content Strategy
- Editorial Planning
- Community Management
- Editing
Instagram coming soon
Stoffel Transporte
Stoffel Transporte is a transport and construction logistics company based in Laax. Working with raw footage filmed by a videographer, I cut a web header video and a series of Reels to launch their first proper online presence across website and social media.
- Editing
FIS Ski World Cup St. Moritz
Through my time at SPOT Agency, I got to work on a few content projects for the FIS Ski World Cup in St. Moritz. Working with delivered footage, I cut a series of Reels for their Instagram account: event announcements, date reveals, artist and concert announcements and recaps.
- Editing
Museum Engiadinais
For the Museum Engiadinais, a historic museum of Engadin culture founded in 1906, I planned and filmed a series of short clips capturing everyday life behind the scenes: watering plants, caring for museum pieces, shop moments and guest book entries. Shot, edited and colour graded.
- Video Production
- Cinematography
- Editing
- Colour Grading
- Content Planning
- Short Form